Four tiers. 23 segments. One simple structure.
Every business we serve falls into one of four tiers — grouped by what a qualified lead is worth. Base fee from R500 / £23 / $30 per month, plus per-lead fees from R25 / £1.15 / $1.50. ZAR is our anchor; GBP and USD are converted. Volume discounts automatic. No setup fee for pilot clients.
Base fee
From R500 / £23 / $30 per month.
Flat monthly fee. Independent of lead volume. Covers the platform, hosting, support, and updates.
Per-lead fee
From R25 / £1.15 / $1.50.
Determined by your segment's tier — a direct reflection of what a lead is worth in your industry.
Setup fee
R0 for pilot clients.
Co-pilot onboarding is included. We configure your chatbot with you, live on a screen share, and you go live within days.
All prices exclude VAT and local taxes where applicable.
The four tiers.
Your tier is set at onboarding, based on your business segment. Each tier covers a range of segments with the same or similar lead value.
| Tier | Per lead | Base fee | Segments |
|---|---|---|---|
| Tier 1 — Standard | R25 – R35 / £1.15 – £1.60 / $1.50 – $2.15 | From R500 / £23 / $30 | 6 |
| Tier 2 — Professional | R40 – R50 / £1.85 – £2.30 / $2.45 – $3.05 | From R1,000 / £46 / $61 | 4 |
| Tier 3 — High-value | R60 – R75 / £2.75 – £3.45 / $3.65 – $4.55 | From R1,500 / £69 / $91 | 7 |
| Tier 4 — Premium | R100 – R120 / £4.60 – £5.50 / $6.10 – $7.30 | From R2,500 / £115 / $152 | 6 |
The exact per-lead fee within each tier depends on the specific segment. Full segment breakdown below.
Every segment, its tier, and its price.
Tier 1 — Standard
Per lead: R25 – R35 / £1.15 – £1.60 / $1.50 – $2.15
Base fee: R500 – R1,000 / £23 – £46 / $30 – $61
| Segment | Base (ZAR / GBP / USD) | Per lead (ZAR / GBP / USD) |
|---|---|---|
| Trades & Home Services | R500 / £23 / $30 | R25 / £1.15 / $1.50 |
| Beauty & Personal Care | R500 / £23 / $30 | R25 / £1.15 / $1.50 |
| Pet Services | R500 / £23 / $30 | R30 / £1.40 / $1.85 |
| Non-Profit / NGO | R500 / £23 / $30 | R25 / £1.15 / $1.50 |
| Hospitality & Bookings | R1,000 / £46 / $61 | R30 / £1.40 / $1.85 |
| Fitness & Coaching | R1,000 / £46 / $61 | R35 / £1.60 / $2.15 |
Tier 2 — Professional
Per lead: R40 – R50 / £1.85 – £2.30 / $2.45 – $3.05
Base fee: R1,000 – R1,500 / £46 – £69 / $61 – $91
| Segment | Base (ZAR / GBP / USD) | Per lead (ZAR / GBP / USD) |
|---|---|---|
| Education & Training | R1,000 / £46 / $61 | R50 / £2.30 / $3.05 |
| Professional Services | R1,000 / £46 / $61 | R50 / £2.30 / $3.05 |
| Retail & E-commerce | R1,500 / £69 / $91 | R40 / £1.85 / $2.45 |
| Travel & Tourism | R1,500 / £69 / $91 | R50 / £2.30 / $3.05 |
Tier 3 — High-value
Per lead: R60 – R75 / £2.75 – £3.45 / $3.65 – $4.55
Base fee: R1,500 – R2,500 / £69 – £115 / $91 – $152
| Segment | Base (ZAR / GBP / USD) | Per lead (ZAR / GBP / USD) |
|---|---|---|
| Automotive | R1,500 / £69 / $91 | R60 / £2.75 / $3.65 |
| Health & Wellness | R1,500 / £69 / $91 | R75 / £3.45 / $4.55 |
| High-Ticket Services | R1,500 / £69 / $91 | R75 / £3.45 / $4.55 |
| Events & Entertainment | R1,500 / £69 / $91 | R75 / £3.45 / $4.55 |
| Other / Bespoke | R1,500 / £69 / $91 | R75 / £3.45 / $4.55 |
| Logistics & Transport | R2,500 / £115 / $152 | R60 / £2.75 / $3.65 |
| Agriculture & Farming | R2,500 / £115 / $152 | R75 / £3.45 / $4.55 |
Tier 4 — Premium
Per lead: R100 – R120 / £4.60 – £5.50 / $6.10 – $7.30
Base fee: R2,500 – R4,000 / £115 – £184 / $152 – $244
| Segment | Base (ZAR / GBP / USD) | Per lead (ZAR / GBP / USD) |
|---|---|---|
| Real Estate | R2,500 / £115 / $152 | R100 / £4.60 / $6.10 |
| B2B / Enterprise | R2,500 / £115 / $152 | R100 / £4.60 / $6.10 |
| Financial Services | R2,500 / £115 / $152 | R100 / £4.60 / $6.10 |
| Legal Services | R2,500 / £115 / $152 | R100 / £4.60 / $6.10 |
| SaaS, IT & Technology | R2,500 / £115 / $152 | R120 / £5.50 / $7.30 |
| Franchise Groups | R4,000 / £184 / $244 | R100 / £4.60 / $6.10 |
ZAR is our anchor currency.
LeadWise AI is a South African company. Every price is defined in Rand first. GBP and USD prices are converted from ZAR at the exchange rate in effect on your onboarding date. Your rate is then locked for the duration of your contract.
ZAR — Anchor
R500 base, R25 – R120 per lead.
All pricing is defined in Rand first. GBP and USD are derived from these figures.
GBP — Converted
£23 base, £1.15 – £5.50 per lead.
Converted from ZAR at today's rate of approximately 21.78 ZAR per £1. Locked at your onboarding date.
USD — Converted
$30 base, $1.50 – $7.30 per lead.
Converted from ZAR at today's rate of approximately 16.42 ZAR per $1. Locked at your onboarding date.
GBP and USD prices shown above reflect today's exchange rate (1 October 2026). They are rounded for clarity. Your actual rate is set at onboarding and locked for the duration of your contract. Each client is always invoiced in their own currency — no conversion surprises, no FX drift.
A plumber's lead is not a solar installer's lead.
A qualified lead is worth vastly different amounts across different businesses. Grouping the 23 segments into four tiers lets us price fairly — and lets you see in one glance where your business sits.
A plumber
Might earn R500 from a qualified plumbing lead. Sits in Tier 1, from R25 per lead.
A dentist
Might earn R5,000 from a new patient over a year. Sits in Tier 3, from R75 per lead — under 2% of patient lifetime value.
A solar installer
Might earn R50,000+ from a qualified installation lead. Sits in Tier 4, from R120 per lead — under 0.3% of deal value.
In every case, the per-lead fee is a small fraction of what the lead is worth. That's the point — pricing scales with the value you receive.
What every plan includes
Everything below is included in every tier, for every segment. No feature is gated behind a higher tier.
Multi-channel qualification
WhatsApp, Messenger, Instagram, TikTok, and your website — all running on the same engine.
Conditional questions
Each prospect sees only the questions that apply to them. No irrelevant prompts, higher completion rates.
Abandonment tracking
See exactly which question loses the most prospects, question by question, per ad.
Client dashboard
Live view of leads, qualification rates, funnel drop-off, and conversion.
Email notifications
Instant notification the moment a prospect completes qualification.
Multi-language support
Every question, option, and message exists in every language your business operates in.
Multi-currency billing
Your invoice arrives in your currency. No conversion, no drift, no blended books.
Co-pilot onboarding
Configured live with you on a screen share. Most clients go live within 3–5 days.
Own your data
Export any time, in CSV or JSON. No lock-in on the data layer.
Volume discounts — automatic
On top of the segment-based per-lead fee, discounts apply automatically based on your monthly qualified lead volume. No negotiation, no tiers to chase.
| Monthly qualified leads | Per-lead discount | Typical fit |
|---|---|---|
| 0 – 25 | Standard rate | Small businesses testing the platform, or low-volume services. |
| 26 – 100 | 15% off | Growing SMEs actively generating enquiries through ads, SEO, or referrals. |
| 101 – 500 | 25% off | Established lead generators, multi-location businesses. |
| 500+ | 35% off | High-volume agencies, franchise groups, and enterprise. |
The discount applies to the per-lead fee only. The base fee is unaffected by volume.
We're in a limited pilot phase.
Pilot clients get preferential terms in exchange for feedback, early adoption, and permission to reference them as a case study — only if they agree.
What pilot clients get
- No setup fee
- Base fee at 50% off for the first 6 months
- Per-lead fees at standard tier rate
- Volume discounts still apply automatically
- Direct access to the founder during onboarding
- Early access to new channels and features
What we ask in return
- Honest feedback on the platform and onboarding
- A short testimonial once you've seen results (optional but appreciated)
- Permission to reference your business as a pilot client — only if you agree
- Real usage, not just a paper signup
We do not publish case studies or testimonials without written consent.
Common questions
How are segments grouped into tiers?
The 23 segments are grouped into four tiers based on what a qualified lead is worth in each one. Tier 1 covers standard local services. Tier 2 covers professional services. Tier 3 covers higher-value and considered-purchase businesses. Tier 4 covers premium and enterprise segments.
How is pricing calculated across currencies?
ZAR is the anchor currency. GBP and USD prices are converted from ZAR at the exchange rate in effect on your onboarding date. Your rate is then locked for the duration of your contract.
Which tier is my business in?
Your tier is determined by your business segment. Find your segment in the breakdown above, or book a session — we'll confirm your tier and exact per-lead fee before you commit.
What if my business spans multiple segments?
We base your tier on the segment that best matches your primary enquiry type. If you genuinely straddle two segments, we set pricing on the higher tier and note the split in your Service Agreement.
Is there a setup fee?
No. Pilot clients pay no setup fee. Co-pilot onboarding is included in the base fee.
What counts as a qualified lead?
A qualified lead is counted when the chatbot completes the full qualification flow, the lead record with all answers is saved, and the lead is handed to you. Score and level do not affect billing.
Do you charge for unqualified leads?
No. You are only billed for leads that complete the full qualification flow. Prospects who abandon midway are never charged.
Are there hidden costs?
No. You pay the base fee and the per-lead fees. WhatsApp messaging costs are paid directly to Meta by you — we do not mark them up.
Not sure which tier fits?
Book a session. We'll look at your segment, expected volume, and funnel — and quote you exactly. No obligation.